Things that are unethical in marketing


Assignment:

Explain the environments that are relevant to the situation presented in the article.

Abercrombie & Fitch, a retail clothing chain based in New Albany, Ohio, launched a line of thong underwear for preteen girls. Words like “eye candy” and “wink wink” were printed on the front of the skimpy underwear that some argued would fit girls aged 5 to 10. Abercrombie is known for its provocative ads and sexually oriented catalogs. Supporters of the strategy claim that producing thong-style underwear for 10- to 16-year-olds is a good move; critics think that the line is tasteless and that marketing it to young girls is contemptuous.

Q1. Is marketing adult-styled undergarments to a younger audience unethical? Why or why not?
Q2. Would Abercrombie have been in the spotlight had the sexy words been omitted from the product? Explain your answer.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Things that are unethical in marketing
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