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Critique a destination brand of your choice using a brand management perspective.
Select an existing company, possibly a publicly held company in order to find easily accessible information. Research the company and compile a SWOT analysis
A friend of yours agrees with the adage “People don’t know what they want—they only want what they know.”
First, marketing affects the allocation of goods and services that influence a nation’s economy and standard of living.
Students learn about welfare economics--the study of how the allocation of resources affects economic well-being--and will discover that under most circumstance
The Vice President of Sales for your company has asked you for more information on cloud-based office productivity suites.
Select an article that has been printed in the Journal of Marketing Management since 2010. You will summarize and critically analyse the article
New technology and app start-ups are popping up almost on a daily basis, with many aiming at providing even more ways for people.
Increased productivity. Reduced future costs related to environmental cleanup, internal control, and ethics breach.
You are the director of a radiology department. During a routine individual meeting with one of your male staff, the employee tells you that a female employee.
You are a member of the Board of Trustees at your local community hospital The Chief Operating Officer asks you to sit on the new organ transplant committee.
Mr. R.K. Mishra owns a small trading company in Varanasi by the name of RKM Enterprises. The company provided raw material to the manufacturers of silk sarees.
Do you have some ideas for lines for your credo that come from seeing what happened with the engineers and the executives who were complicit?
What were the long-term costs and consequences of Boeing’s use of the documents?
Which of these methods may be good choices and which may not bring about the desired results? Why?
Businesses in Singapore are often portrayed as adopting a “unitarist” rather than a “pluralist” attitude to employment relations.
Find an article written by a lay person in a reputable newspaper or magazine claiming the achievement of some intelligent capacity.
Discuss the performance appraisal and feedback types you have experienced in your professional work. How often were they conducted?
Impressed with your executive summary from last week, the chief executive officer (CEO) for New City Home Care would like you to market the company
Explain how to identify customer relationships with the organization. Companies that implement a CRM system adhere to a customer-centric focus or model.
Define customer relationship management. Customer relationship management (CRM) is a company-wide business strategy designed to optimize profitability.
Understand interactions with the current customer base. The interaction between the customer and the organization is considered to be the foundation.
Outline the process of capturing customer data. Based on the interaction between the organization and its customers.
Briefly explain the concept of a data warehouse. In the context of a CRM framework, why is a data warehouse such an important tool?
Describe how to identify the best customers. Customer relationship management, as a process strategy, attempts to manage the interactions.