Deciding channel used by the company


Assignment:

Decide what channel(s) your company should be using. Describe the intermediaries involved and their likely behavior. What are the implications of these channels? Describe the conflict that might arise from having both an e-marketing offering as well as a brick-and-mortar offering. If distribution costs are different, will your company set the same or different prices for end customers?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Deciding channel used by the company
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