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Last week we looked at how management changes to a mechanistic structure - consider that discussion.
Task: The company I am choosing for the below assignment is Best Buy. Introduction of what marketing mix is and how it ties into the body of the paper.
Evaluate product strategies, product life cycles and product identification, and determine which is the most important to get right. Explain your rationale.
According to Cola Wars - Discuss Coke and Pepsi's current situation and how Coke has been a leader in the cola wars and Pepsi a follower.
Identify and research top Marketing Journals and explain some the cutting edge product/brand/good issues such as brand relationships and brand communities.
Explain the pricing strategies that firms use. Explain what factors are involved in the development of a pricing strategy.
The issue is related to the case of "Dell goes back to its PC Roots" from a book "marketing" By Pride and Ferell
Explain the impact of this on the Introductory stage of the product life-cycle on the new-product pricing strategy
What are the four stages in a Product Life Cycle? Give example of a brand in supermarket which is in each stage, and explain why you think it is in that stage.
Identify the strategy decisions a marketing manager must make in the Price area. Illustrate your answer for a local retailer.
Based on these definitions, explain the importance of marketing in organizational success.
What industry code is your product associated with and what are some of the competitors and/or total size of this industry in terms of revenue or units shipped?
Describe the attributes of your product or service in detail.
Analyzed the challenges the organization is facing at this stage of its life cycle.
What are some of the basic issues in developing and executing a marketing strategy for these regions?
Describe some key considerations in bringing this yummie successfully to market.
How can you use your new found understanding of this cycle and its effects on products and price to make wiser consumer or business purchase decisions?
How do you think this advertisement aligns with the organization's strategic marketing plan?
Question: What are two examples of products that you think are currently in each of the product life-cycle stages?
This is your chance to prove yourself at your first assignment in the company. Draw up a marketing plan for X.
Using a specific product or consumer need, discuss how a consumer identifies a need to purchase.
Are the different segments being offered different value propositions?
Discuss integrated marketing communications and the communication process.
Apply the concept of life cycle to an organization with which you are familiar, such as a university or a local business.
How do pricing strategies differ when introducing new products? How do these strategies change as the product moves through its life cycle?