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Modify the product's features, styling or performance. Cut the price to attract new buyers and competitor's customers.
Distinguish clearly between mass marketing and target marketing. Use an example.
Problem: What stage is Blu-Ray DVD players at in the product life cycle? Provide rationale for your answer.
Describe the attributes of TOMS shoes products or service in detail.
Why is implementation as important as marketing plan development in achieving marketing success?
Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement:
Question 1. How is the sales process different in the different stages of the product lifecycle?
Some demographic characteristics are more important than others in determining market potential.
Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer.
What is the difference between the prices among the different organizations? What is the rationale for this difference?
The text refers to developing several different marketing strategies. One that was developed many years ago is the Boston Consulting Group model.
Problem: In each stage of a product's life cycle different pricing strategies are utilized.
What might be the relationship between cost advantages and the product life cycle? Do the available advantages change over time?
Question: Explain how industry sales and industry profits behave over the product life cycle and using an example.
How is selling to a business different from selling to a consumer? What is the difference in personnel involved and the selling process?
Identify reasons why a new product may fail. What strategies can a company use to increase chance for marketing success for new product that has been developed?
Research and prepare a report on a brand name food product. Analyze how the company has managed the brand's product life cycle (PLC) over the years.
As with any new product in the marketplace, the Apple Inc. has taken steps to manage this product throughout its marketing life cycle.
Explain the importance to understanding both complementary and substitute products with the diffusion of new products and services.
Different types of value networks and distribution channels, determine the optimal combination of marketing tools based on market conditions
What types of changes will occur to your selected product as it continues through the product life cycle?
What was your rationale in suggesting the particular marketing evaluation method?
Do you agree that Digital TV and Commercial Space Travel are in the Introduction Stages of the Product Life Cycle? Why?
How will the product life cycle impact the marketing of your selected product or service?
Identify and describe one product that has reached its stage of maturity within the organization's product offerings.