The issue is related to the case of "Dell goes back to its PC Roots" from a book "marketing" By Pride and Ferell
Problem 1. Why Dell does not want to be a pioneer in the consumer electronics market, developing products for innovators or early adopters The way its competitor Apple does.
Problem 2. In what stage of the product life cycle dose personal computer appears to be. How does this explains Dell's attempt to expand into consumer electronics.
Problem 3. How far can Dell widens its product mix with out hurting the companies credibility? for example what might be the impact of new products such as dell motorcycles and Dell frozen pastries.