Problem:
Select an advertisement of your choice. This can be from a magazine, TV, radio, online, or other print media. Study the advertisement and think about it in terms of its creativity as well as its ability to reach and engage its intended audience. Describe the advertisement and evaluate whether it accomplishes its goals effectively? Please explain how and why it does or why not.
Now, switch your analysis angle from that of a consumer to that of a planner for the organization, how do you think this advertisement aligns with the organization's strategic marketing plan? Or does it? Please explain your rationale for either how and why it does or does not and provide examples to illustrate your ideas.