Question 1: Distinguish clearly between mass marketing and target marketing. Use an example.
Question 2: What are the 4 types of pricing strategies - give an example of each.
Question 3: Nielsen Media Research obtains ratings of local TV stations by having households fill out diary questionnaires. These give information on who is watching TV and what program. What are the limitations of this questionnaire method?
Question 4: Give an example where packaging costs probably lower total distribution costs and an example of raised costs?
Question 5: What should a marketing manager consider when setting the price level for a product in the early stages of the product life cycle?