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Marketing plan development in achieving marketing success

Question 1. Why is implementation as important as marketing plan development in achieving marketing success?

Question 2. Why does a marketing plan need a champion or an ownership team? Have you ever championed or been a member of an ownership team? What were your responsibilities?

Question 3. Why are performance metrics important to the implementation process?

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Marketing Management: Marketing plan development in achieving marketing success

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Marketing Management: Marketing plan development in achieving marketing success

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