Problem 1: What is the difference between marketing a physical product (such as an automobile) and a service such as a bank? If you were developing a marketing plan for a service organization, what would be some of the considerations you would incorporate into the plan? Please cite as least two differences.
Problem 2: The text refers to developing several different marketing strategies. One that was developed many years ago is the Boston Consulting Group model. It refers to a four-quadrant matrix with the following items: Cash Cow, Rising Star, Question Marks, and Dogs. Please refer to your text for additional details as they give you a visual sample of the matrix to follow.
Please think of a company you are familiar with and select two products they market. Which stages, Cash Cow, Rising Star, Question Mark, and Dog are these products in? Why do you believe these products are in these stages?