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What percentage of U.S toys are produced by foreign manufacturers? Why might this be a problem?
Develop a product launch plan for the above two markets. Each topic should consists of at least 250 words each - total of 750 words.
Evaluate the compensation plan available at Time Warner. The evaluation should discuss the strategic successes and failures of the compensation
In your comparison, analyze the marketing environments of each country including, but not limited to, cultural, political, legal, and economic influences.
When can restructuring be seen as a positive corporate strategic move? Explain how shareholder value is created through restructuring.
Identify and explain four ways marketing managers adjust the basic list price for consumer products. Why do marketing managers make these adjustments?
Could a retailer charge a prestige price for a convenience product and please provide an example.
What is product positioning? Give an example of how each of the four components of the marketing mix could be used to position a new minivan
We have all discussed when and how marketing can help and improve sales.
Discuss what you think to be the ethical implications of the product's or service's introduction into the market place.
Analyze the sales force structure. What is the current sales force structure that is being used and what might be the limitation of the sales force structure
Today, in many consumer-packaged-goods companies sales promotion accounts for 75 percent of the combined budget.
What is the difference between product layout and process layout? Which product and process layout represents your organization's current layout?
Consider Coca-Cola and Pepsico, two successful companies that compete with each other.
Excluding the supermarket deals, choose a product and marketing campaign that targets buyers in a down economy.
Why would you want to do business with Wal-Mart to market your product? Why would you choose to use a different retail outlet?
Describe the difference between localization, adaptation and standardization of a global product or service.
Discuss Coke and Pepsi`s current situation. Discuss how Coke has been a leader in the cola wars and Pepsi a follower.
Write a report outlining the advantages and disadvantages of carrying a separate line of private label products.
Respective skill sets where one would find them for an intrapreneurial versus entrepreneurial approach.
Discuss how non-sales business functions affect the sales function for the organization.
What are the primary differences between advertising and publicity? How ethical is advertising that appears as publicity?
More manufacturers are using new technologies to move toward "mass customization" in their product offerings.
What are the three prongs of the social responsibility attack strategy embraced by some firms today?
Comparison of activity based and conventional product costs: manufacturer