Product or service introduction into the market place


Task: Ethics and social responsibility are extremely important in marketing today. Pick a product or service currently marketed that "bothers" you.

Q1. Discuss what you think to be the ethical implications of the product's or service's introduction into the market place.

Q2. Discuss what you would do (or change) if you were the marketing manager in charge of that offering.

Q3. Discuss whether you think the product should be marketed or not.

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Marketing Management: Product or service introduction into the market place
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