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Create a product line with the optimum length

Problem: How does a product-line manager arrive at the optimum length for a product line? Briefly describe the strategies that can be used to create a product line with the optimum length.

Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 14, 15, and 16, Pages 406-502. MBA

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Marketing Management: Create a product line with the optimum length

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