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Create a 2-page paper describing how currency exchange rates are determined in markets. Exemplify how it occurs by showing it in graphical form
Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours.
Given that Colgate is considering plans to hike its marketing spend by $3 million for the toothpaste category, how would you spend it and why?
Which alternative for global market-entry strategy would you likely start with? Why?
Explain what can be done to change the cognitive component of consumers' attitudes.
You are to choose a company and develop a marketing plan for a product or service. Your business of choice may be a new business launch or a company
* Why is branding important to an organization? * Should the personal brand concept become a part of the DNA of 21st century professionals?
Analyze the interview using the brand equity and brand positioning concepts from your text.
Purpose: You are to write an academic paper entitled: "The Development of Marketing and the Marketing Process."
Provide ideas/sources that I could use to evaluate the international marketing strategy of The Boeing Company for a Global Management course.
How does this play out in the international marketplace? What is the importance of national brands versus private labels internationally?
Determine whether the company is pursuing a strategy of related diversification, unrelated diversification, or a mixture of both:
Building a brand is crucial exercise that often takes years or decades to accomplish. The benefit of brand equity is realized in the bottom line.
How might this change affect their company brand or the customer's perception of their brand?
The major segmentation variables for consumer markets are geographic, demographic, psychographic, and behavioral.
Why has integrated marketing communication become even more important in a period of media fragmentation?
Nike analysis evaluation on all their promotional aspects as it relates to their customer product, as well as to other promotional audiences:
Choose 2 different brands of this product category and identify both the positives and negatives of each brand.
Using relevant banking industry and scenario specifics, prepare a situation analysis that is comprised of a strengths, weaknesses, opportunities
What determines the efficacy of online advertising? How is it different and how is it the same as the efficacy of more traditional forms of advertising?
What is your opinion of the brand equity for REI and its competitive positioning in the marketplace?
Select and observe a small business in your area. Do not use a chain or franchise. You should observe the business in person
This is an in-depth look into Southwest and Starbucks. It highlights why these companies have taken a different approach and won the branding game.
Describe how you will measure Advertising and Promotions effectiveness.
The survey should include 10 - 12 questions that you will use to collect information about the HP's developing marketing strategy.