Question 1. Choose a product or service that you want to market. Show how you analyze the different potential segments and how you choose three segments in which to market this product.
Question 2. Why is "Positioning" important in segmenting? What are three reasons for segmenting a product's offering?
Question 3. You are a deacon in a local non-denominational church and you are in charge of membership growth. Membership is down over 15% this year and the minister just left. There is one bright spot, though. An electronics firm is relocating over 200 families to your area. What is your marketing plan?
Question 4. Explain this statement, by example, if you want: "Investing in a strong brand recognition is sometimes more lucrative than investing in capital equipment or technology". What is meant by "brand equity"? (An example will work here, too)
Question 5. Idaho potatos and Washington apples are two well known brands of really generic products. Why might people select Idaho potatos or Washington apples over the local ones? Would this work for "Jersey tomatos"?