Alliance for gray market and counterfeit abatement


Problem 1. Gray marketing; is it a trademark issue, a pricing issue, or a distribution issue?

Problem 2. The Alliance for Gray Market and Counterfeit Abatement has as its primary purpose to "mitigate gray marketing and counterfeiting of high-technology products" Is it appropriate to equate the two? Are the arguments by this industry coalition convincing?

Problem 3. What factors make product testing more complicated in the international marketplace?

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Marketing Management: Alliance for gray market and counterfeit abatement
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