Marketing creates need or want for a product


Problem 1: What are a few campaigns that you've seen recently that you felt were particularly creative and effective? What campaigns have you explored that achieved the desired outcome for the initiative?

Problem 2: Do you feel that marketing creates need or want for a product? Or, does marketing inform consumers in order to satisfy an existing need or want?

Problem 3: Do you think marketing is a way of creating materialistic individuals.

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Marketing Management: Marketing creates need or want for a product
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