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Task: Marketers must understand the tools of their trade. Create a report in which you address the following questions: What is the overall purpose of a market
Develop an initial sales promotion schedule. Create an advertising plan. Identify public relations opportunities for a self tanning lotion
Problem: Why is marketing strategy planning important for all business people, not just for those in the marketing department?
Problem: Why is planning important in marketing? What are the essential components of a marketing plan?
Provide two examples of external influences that might affect marketing strategy and describe how they might impact the strategy.
Need 6 business strategies for a start up business selling gift basket from a store front in the mall.
Describe a situation where an organization might use a promotional push strategy. A promotional pull strategy also.
I need to also identify the segmentation criteria that will impact my target market selection.
Describe the purpose of the marketing research and assessing the importance of this research in relation to the organization's marketing strategy and tactics.
Describe the three (3) most important concepts you have learned about marketing in course.
Identify the appropriate place and promotional strategies that should be use in the development of the strategic marketing plan.
What is an example of a situation in which an organization would use a push strategy?
What are the ramifications of ineffective communications to the external publics?
Identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to to these competitors?
How does the type of buyer or consumer impact marketing strategy? Are there characteristics of buyers and factors that influence their purchasing decision.
Marketing metrics are usually used to determine effectiveness of marketing efforts.
Research current trends and issues in marketing. Discuss the impact of current trends and issues on marketing.
Explain how demographic data and psychographic information can be used to create marketing strategies for Kudler Fine Foods.
Which strategic marketing implications arise from the so-called "network effect" ?
Is growth always the right direction to pursue? Is there any organizations that should have contraction rather than expansion as their objective?
Describe the major function of marketing channels. Why are these functions better accomplished through combined efforts of channel members.
Write a report explaining what is happening and give your recommendations for the store's pricing strategy
How does strategy formulation differ for a small versus a large organization? For a for-profit versus a non-profit organization?
Why would a company change its market strategy over time? Why do certain countries demand particular market entry strategies?
Forecast the demand for the 7th year using the exponential smoothing method with alpha = 0.4. Show all details clearly.