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Why company change its market strategy over time

Question 1. Why would a company choose a particular market strategy over another? Can a company have more than one strategy? Why or why not?

Question 2. Why would a company change its market strategy over time?

Question 3. Why do certain countries demand particular market entry strategies?

Question 4. What ethics issues may arise in conducting business globally?

Question 5. What differences exist between legal and ethical practices in global business?

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Marketing Management: Why company change its market strategy over time

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