Problem:
I need to identify a marketing plan for my fictitious product:
(which is a portable hard-drive for Apple, Inc.. This product will have wireless capability, various screen sizes, and memory capacities. Music, movies can be downloaded from iTunes whether indoors or on-the-go, comes with a battery pack and AC adapter, and can be attached to an auxiliary channel in a vehicle).
a). Identify the appropriate place and promotional strategies that should be use in the development of the strategic marketing plan.
1) Develop an initial sales promotion schedule.
2) Create an advertising plan
3) Identify public relations opportunities for my product.
4) Analyze the impact of channel management decisions on the marketing of my product.
5) Select appropriate distribution channel for my product and;
6) address costs in terms of placement, shipping, and middlemen.
b) Develop a budget plan
c) Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of my marketing plan.