Problem 1: Identify my target market for a new product.
*(My new product (fictitious) is a portable hard-drive for Apple, Inc. This product will have wireless capability, various screen sizes and memory capacities. Music, movies can be dowloaded from iTunes, etc.. whether indoors or on-the-go). My product can be attached to an auxiliary channel in a vehicle and comes with a battery pack and adapter*
Problem 2: I need to also identify the segmentation criteria that will impact my target market selection.
Problem 3: Describe the organizational buyers and consumers of my product and,
Problem 4: Factors that influence their purchasing decisions.
Problem 5: Discuss how these factors will impact my marketing strategy.
Problem 6: Analyze current competitors (e.g. IBM, Sony) and,
Problem 7: Define the competitive landscape for my product.