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We will be looking to re-market GGI wholesale business so we can really turn the business around and also bring new life and growth to our company.
Research and share an ad/clip/program that in your opinion excels in promoting a product/service.
Select one of the macroenvironments of marketing such as demographic, cultural, economic, political, social, and technological, and a product category.
Do these team names seem to follow the suggested guidelines for effective brand names? Explain your reasoning.
Identify a message in advertising. Describe how you perceive the message of the advertisement.
The marketing group has hired a market research firm to evaluate the effectiveness of the product before release.
Don't you feel that enforcing a dress code at work promotes pride and professionalism and therefore encourages better job performance?
What did Motorola fail to consider as the product moved from concept to full commercialization?
Problem Develop three double-barrelled questions related to flying and passengers' airline preferences.
Problem: How might a distribution channel evolve from a conventional distribution channel to a vertical marketing system?
Explain how the topic is influenced by a epistemological perspective, such as research on target market
Define and give an example of ambush marketing. Why is ambush marketing such a threat to legitimate sponsors?
In determining a nation's market potential, what kind of products are most likely to be influenced by economic circumstances
Disney places a great deal of importance on customer loyalty.
What kind of marketing actions are typically involved in successfully implementing a harvesting strategy?
Assess the challenges of marketing in a third world country and propose how to address the challenges.
Discuss what is and what is not acceptable in today's advertising world.
Outline your product, branding, and packaging strategy. How will you differentiate yourself against the competition?
Select an advertising campaign you enjoyed and analyze it. Provide links for your classmates so they can view the campaign.
Discuss the problems that JC Penny experienced over the Christmas season with their marketing plan.
Identify and discuss some of the key factors that influence the planning and execution of an advertising campaign.
Marketing plan that will answer three common concerns that parents may have when weighing the Montessori Private School as an option.
Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in order to influence customers' attitudes.
What are the pros and cons of using advertising instead of other marketing methods? Please elaborate with a scholarly references.
Select a company or product that uses social media marketing and compare its social media site to its corporate web site.