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What are the differences among the research approaches (and thinking styles) that guide the predominant kinds of studies
Describe the decision process you might go through if you were attempting to determine appropriate distribution channel for one of the following.
Since the potential customer approached the firm, there will be no variable marketing costs incurred.
What are some of the environmental factors that you will need to consider in marketing your coffee in China?
Companies often grow by doing one or more of the following: boosting capital spending on new technologies, launching new products
Is this a systems approach or project approach to marketing information gathering? Explain. Is this data secondary or primary data? Explain.
"I don't sell a product; I am a service provider!" How is marketing different for a service as opposed to marketing a product?
There are five (5) main factors that contribute to the growth of tourism and trends that are relevent to them.
Robert L. Arrington argues that advertising seldom controls behavior or creates wants that are not rational or truly those of the consumer.
Problem: The marketing plan Powerpoint includes the following marketing areas:
WOM is not necessarily new practice...many service providers rely on WOM or referrals to generate business.
What could cause a product that was highly tested, modified and launched to fail?
In what way does the sale of services, as opposed to products, pose problems for marketers. What are some of the customer satisfaction problems?
Should marketing and sales coordinate their efforts? Should this change your view of marketing and sales? What one point stood out to you?
Analyze the steps involved in the new product development process and determine which step presents the greatest challenge
Why would you consider this an effective method of advertising? What is the downside of using this technique?
Identify at least two major milestones in the field of media communications, complete with references.
How do I conduct a strategy analysis based on the Management Analysis Center (MAC) model?
What made this campaign unsuccessful? Why is it important to evaluate communications and sales effects?
What is the importance of conducting a post-evaluation of an integrated marketing communication (IMC) campaign?
Discuss the function and flows that needs to be performed by that provider's marketing channel.
How can companies effectively target their direct marketing to the right audience?
What trends do you see in the development of IMC campaigns? Provide an example. How might new technologies affect this process? Why?
Find two advertisements for sports products that compete directly with one another.
Define sports products and differentiate between goods and services.