Solved: Jc penny marketing plan, Discuss the problems that JC Penny experienced over the, Marketing Management

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Jc penny marketing plan

Problem:

Discuss the problems that JC Penny experienced over the Christmas season with their marketing plan. You should discuss how the CEO was involved in this decision making process. Please also discuss any recommendations that you might have for this well-known brand named store.

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Marketing Management: Jc penny marketing plan

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