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How would you market an Apple iPhone to a middle-aged man compared to a teenage girl? Is it the same?
Problem: What is the difference between qualifying dimensions and determining dimensions?
Google the latest gaming promotions. Select three different promotions and evaluate them:
Hershey bars have been a staple of the American chocolate diet since the late 1800s, when the company was founded as a subsidiary of the Lancaster Caramel
Atmosphere, store design and merchandise that contribute to a comprehensive vision with tangible and intangible elements
Describe two companies that you have a 'relationship with' (this could be via their loyalty program like Hallmark Cards or Delta Airlines)
Problem: Describe an example of Consumer Misbehavior and Problem Behavior.
How might these facts affect the following activities relating to salespeople? a) supervision b) compensation c) training
Most businesses market either to businesses or to consumers. This changes the kind of data each type of organization will need to maintain.
In the proposal, make a case for your new Triangle Solutions product that clearly states the need in the market, the pain points felt by customers
Identify Starbuck's current marketing and promotional strategies and explain how the manufacturer wants its consumers to use it.
Explain the difference between strict liability and negligence as legal philosophies pertaining to products liability issues.
I have just been assigned to head a new product design team at my company. The division manager has high expectations for the team and for myself
Product/Brand - Identify and describe key features, sales, profit margin, market share, cost structure (primarily fixed or variable)
How do marketing promotions help the gaming industry as a whole and the casinos individually? Use at least 3 examples in your answers.
Problem: Sometimes a firm will market one standardized product in all international markets.
- Tell how you might minimize the risks of your company investing in a manufacturing plant and distribution strategy in this country.
What is an example of a marketing relationship between a virtual and durable product besides Zynga?
You have been successful in magazines offering a series of historic plates.
Problem: What are other benefits of using a CRM? Think about it from the perspective of a consumer, not a marketer.
Question: Do you believe that marketing to children in schools is morally wrong? Why, or why not?
What is executive succession? Discuss the hiring of insiders versus outsiders, and provide examples of each.
What is meant by source credibility? How does it apply to developing a consulting career and or consulting business?
Analyse the findings of these findings with regard to the effectiveness of focus group interviews as a data collecting strategy.
Describe a "high-involvement" purchase decision you have made and a "low-involvement" purchase decision you have made.