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Should chain stores imitate the packaging of leading brands

Problem:

Should chain stores imitate the packaging of leading brands? (Store brands will frequently have the look of a well-known brand). Why or why not?

Papers should include a title page, writing, and a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Should chain stores imitate the packaging of leading brands

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Marketing Management: Should chain stores imitate the packaging of leading brands

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