What decisions go into selecting a distribution channel
Problem:
What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Provide an example.
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What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels?
List and describe the factors that are contributing to the growth of direct marketing.
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As a result, the number of channels used by your firm, and the number channel intermediaries needs to be re-evaluated.
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