What impact do smart phones have on consumers
Problem:
What impact do smart phones have on consumers currently? What advantages do marketers have targeting people with smart phones versus just a regular cell phone? Please discuss.
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As a result, the number of channels used by your firm, and the number channel intermediaries needs to be re-evaluated.
What impact do smart phones have on consumers currently? What advantages do marketers have targeting people with smart phones versus just a regular cell phone?
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