How might an advertiser decide to use a full service agency
Problem:
How might an advertiser decide to use a full service agency versus other options, such as freelance, boutique, and vendors? What factors influence this decision? How does this decision affect the budget?
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Your assignment is to outline a marketing plan for Ajax. Ajax wants you to consider product policy, pricing, promotion and distribution issues.
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How might an advertiser decide to use a full service agency versus other options, such as freelance, boutique, and vendors?
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Compensation is often tied to the degree of quota attainment. What problems does the setting of quotas present to both the company and to sales representative?
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