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Why is it OK to use instant messaging abbreviations (such as BTW ) and happy faces in messages to friends but not OK in business messages?
What six factors are important in selecting an appropriate channel to deliver a message? What makes one channel richer than another?
Flattened management hierarchies, heightened global competition, expanded team-based management, and heavy reliance.
Select a company in an industry in which you might like to work and then identify an interesting position within the company.
Due to a mix-up in your job application scheduling, you accidentally applied for your third-choice job before going after the one you really wanted.
How are listening skills important to employees, supervisors, and executives? Who should have the best listening skills?
Are communication skills acquired by nature or by nurture? explain. What percentage of new jobs require postsecondary education?
List seven trends in the workplace that affect business communicators. Be prepared to discuss how they might affect you in your future career.
List seven or more suggestions for enhancing comprehension when you are talking with nonnative speakers of english.
What attitudes do the following body movements suggest to you? do these movements always mean the same thing?
Marketing specialists usually celebrate when target audiences forward their messages to friends and family—essentially acting as unpaid advertising.
One of your company’s worst nightmares has just come true. EQ Industrial Services (EQIS), based in Wayne, Michigan.
As the U.S. economy continued to sag in 2009 after receiving multiple blows from the housing and financial sectors.
Apply the three-step writing process to persuasive messages. To plan persuasive messages, carefully clarify your purpose.
Describe an effective strategy for developing persuasive business messages. Within the context of the three-step process.
The most common types of these messages are (1) persuasive requests for action, in which you ask the recipient to make a decision.
Marketing and sales messages use the same basic techniques as other persuasive messages.
Explain how to modify your approach when writing promotional messages for social media.
What are some questions to ask when gauging the audience’s needs during the planning of a persuasive message?
What three types of reasoning can you use in logical appeals? How do emotional appeals differ from logical appeals?
Elaine Bridgewater, the former professional golfer you hired to oversee your golf equipment company’s relationship with retailers.
Tom Weiss worked in the office at Opal Pools and Patios for four months, under your supervision (you’re the office manager).
When writing persuasive messages, why is it so important to give special attention to the analysis of your purpose and audience?
What role do champions have in social media marketing? Are emotional appeals ethical? Why or why not?
What product do you own (or use regularly) that you can’t live without? It could be something as seemingly minor as a favorite pen.