Assignment:
Describe an effective strategy for developing marketing and sales messages. Marketing and sales messages use the same basic techniques as other persuasive messages, with the added emphasis of encouraging someone to participate in a commercial transaction. Marketing messages do this indirectly, whereas sales messages do it directly. The basic strategy for creating these messages includes assessing audience needs; analyzing your competition; determining key selling points and benefits; anticipating purchase objections; applying the AIDA model; adapting your writing to social media, if appropriate; and maintaining high standards of ethical and legal compliance.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.