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Your supervisor has just learned about the popularity of using blogs (or weblogs) as research tools.
Like many executives, your boss is too rushed to read long journal articles. but she is eager to keep up with developments in her field.
Consider personal and business uses of proposals. How might you benefit if you know how to write proposals?
Who wouldn’t want a cashmere zip turtleneck sweater for $18? At the J. Crew Web site, many delighted shoppers scrambled to order the bargain cashmere.
In a recent trip to her local grocery store, Kelly Keeler decided for the first time to stock up on PowerBars.
Identify and examine a federal or state social welfare policy that aims to address this social problem.
Steven Chan, a consultant from Oakland, California, was surprised when he picked up his rental car from Budget in Seattle over Easter weekend.
Kevin Kearns, a printing company sales manager, must tell one of his clients that the payroll checks his company.
As manager of Gold’s Gym and Fitness Center, you must refuse the application of Monique Cooper for an Extended Membership. This is strictly a business decision.
As the vice president of the Green Group, an environmental firm, you had a request from team leader Emily Tsonga.
Ashley Arnett, a hardworking bank teller, has sent a request asking that the company create a program to reimburse the tuition.
Video resource Video Library: Bad News: BuyCostumes. This video features BuyCostumes, the world’s largest online costume and accessories retailer.
Describe the components of a persuasive request or a sales letter and explain what each part needs to accomplish.
Some individuals will never write an actual sales letter. Why is it nevertheless important for them to learn the techniques for doing so?
How can a subordinate be effective in persuading a superior to adopt a new procedure or purchase new equipment?
How does it compare to the following: Take one of four daily direct flights to Europe on our modern Airbus aircraft.
Name five techniques for motivating action in the closing of a sales message. Name six writing techniques that reduce resistance in a sales message.
Claim Denial: Airline Loses Passenger’s Glasses American Southern Airline (ASA) had an unhappy customer.
As the owner of Peachtree Business Plaza, you must respond to the request of Michael Vazquez, one of the tenants in your three-story office building.
The world’s largest cruise line finds itself in a difficult position. Carnival climbed to the No. 1 spot by promoting fun at sea and pitching.
In an aggressive expansion effort, Jamba Juice became a good customer of your software company.
Some people feel that all employee news, good or bad, should be announced directly. Do you agree or disagree? Why?
When Boeing Aircraft reported that a laptop containing the names, salary information, and social security numbers of 382,000 employees.
Ethical Issue: You work for a large corporation with headquarters in a small town. Recently you received shoddy repair work and a huge bill from a local garage.
What is a buffer? Name five or more techniques to buffer the opening of a bad-news message.