Assignment:
Message Strategies: Negative Organizational Messages
One of your company’s worst nightmares has just come true. EQ Industrial Services (EQIS), based in Wayne, Michigan, operates a number of facilities around the country that dispose of, recycle, and transport hazardous chemical wastes. Last night, explosions and fires broke out at the company’s Apex, North Carolina, facility, forcing the evacuation of 17,000 local residents. Your task It’s now Friday, the day after the fire. With a team assigned by your instructor, write a brief post for the company’s blog, covering the following points. In addition, write a tweet (no more than 140 characters) summarizing the situation and including the URL www.eqonline.com. A fire did break out at the Apex facility at approximately 10 p.m. Thursday. No one was in the facility at the time. Because of the diverse nature of the materials stored at the plant, the cause of the fire is not yet known. Rumors that the facility stores extremely dangerous chlorine gas and that the fire was spreading to other nearby businesses are not true. Special industrial firefighters hired by EQIS have already brought the fire under control. Residents in the immediate area were evacuated as a precaution, and they should be able to return to their homes tomorrow, pending permission by local authorities. Several dozen residents were admitted to local hospitals with complaints of breathing problems, but many have been released already; about a dozen emergency responders were treated as well. At this point (Friday afternoon), tests conducted by the North Carolina State Department of Environment and Natural Resources “had not detected anything out of the ordinary in the air.” Conclude by thanking the local police and fire departments for their assistance and directing readers to EQIS’s toll-free hot line for more information.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.