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Conduct a customer value analysis for five local restaurants. Who are the strong and weak competitors? For the strong competitors, what are their vulnerabilities?
Highly profitable customer get special attention, while the unprofitable customers get poor service or are frequently fired. What are the ethical and social issues includes in these practices?
The internet benefits both sellers and buyers in a numbers of ways. By using eBay as an illustration, explain the potential benefits gained by both the buyer and seller.
Describe constraints in marketing strategy implementation.
By manner of ‘Relationship marketing’, how paradigm is shifted from routine to modern approach to marketing?
“Business marketing is unique.” Evaluate this statement and discuss how business marketing differs from consumer marketing.
What do you mean by the term customer loyalty? Describe with illustrations.
Describe the step included in developing a customer relationship plan with illustration.
‘Information Technology has been extremely instrumental in making CRM effective’. Describe with examples.
Write a detailed note on the Sustaining customer relationships.
Database Marketing was a significant part of the strategy in the Pizza Industry. Comment on it.
Explore the different criteria she could consider for segmentation–not merely LSM levels. You should explain what research might be required to determine criteria for foreign markets.
Suggest the type of market presence that might be established in the selected markets, and the type of strategic alliances that may be essential or advisable.
Discuss the possibilities for product differentiation and niche market development. In your discussion you should explain the link between niche markets and product differentiation. You should sugge
Electro-Poly wants to find out the number of slip rings to make and the number to buy to fill the customer order at the least possible cost.
Explain how the relationship between an organisation’s structure and culture can impact on the performance of the business.
Discuss the various market entry options open to you, referring specifically to grain storage silos and the type of foreign market partners or associates you might deal with.
Please start this discussion by describing and comparing the value proposition for ebay and amazon, for example: brand recognition, ecommerce business model, how does each make $$$?
By using the scores from your team's weighted scoring model and working with regard to RingoSho and Nemawashi, make and support your recommendation for the RX 330 North American plant location - TMM
A company wishes to launch new toothpaste that can effectively prevent cavities and tooth decay. The toothpaste market is highly crowded with multiple brands.
In respect of a small shipment of relatively valuable metal bakery ovens to be transported groupage from Cape Town to Brisbane in Australia with transshipment in Sydney:Describe only the relevant fa
Differentiation strategies are helpful in obtaining sustainable competitive advantage. Describe with the help of suitable examples.
Briefly explain the overlapping role distribution of managers in this business.
Define the term Strategic Marketing Management. Why there is a requirement for the same. Arrange ‘External Analysis’ and ‘Internal Analysis’ of the same.
What can be said regarding the advertising effectiveness on the basis of above?