Question 1: Describe the value of Marketing Research to marketing-orientated organizations operating in highly competitive international business environments.
Question 2: Describe the significance of test marketing products in overseas markets and summarize the practical difficulties that could be encountered.
Question 3: Describe what you understand by the given terms:
a) Time series
b) Moving averages
c) Attitude scaling
Question 4: Identify the critical factors to be considered in the development of a well-designed questionnaire to be used for research surveys in the overseas markets.
Question 5: One of your clients has asked you to identify the benefits and drawbacks of the following research methods:
a) Group discussions
b) Online questionnaires
c) Personal interviewing
What information would you give to your client?
Question 6: Differentiate between random sampling and quota sampling and identify the difficulties in selecting representative samples in the overseas markets.
Question 7: Write notes on three of the following:
a) Primary data
b) Secondary data
c) Pre-Testing advertising research
d) Post-Testing advertising research
Question 8: What are the factors that you would take into account when choosing a market research agency to assist your company throughout the introduction of products in an overseas market?