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Compare and contrast focus group interview with In-depth interview. What are the major advantages and drawbacks of online focus-group?
Define what you understand by the phrase “Brand” and elaborate on each of the steps of Brand Strategy Development Process.
As the Head of the PR team you are planning to train your staff about making effective presentations. Discuss the key issues you will consider to ensure that your subordinates grasp the fundamental
Explain the significance of delivering service quality for tourism organisation. Elaborate on four (4) types of market segmentation methods which you think would be appropriate to be employed by a hot
List FOUR (4) key components of the microenvironment. Explain how each microenvironment component might have an impact on operation of a business.
Outline with instances the four major bases for segmentation in consumer markets. Define the term advertising and discuss on its role in the marketing mix.
A consumer’s buying behaviour is affected by a range of factors. Discuss this statement and support your answer with instances.
The Australian wool industry was facing serious difficulties in marketing its product since the last two decades. Synthetic materials were slowly replacing wool so that the demand for broad wool was
Management of risk principles are necessary for the development of good risk management practice. Discuss.
The beekeeper established a bee performance management approach which measured how many flowers each bee visited. The beekeeper provided feedback to each bee at mid-season on his individual performa
Make a distinction between sectional and promotional groups. Give instances to support your answer. What are the arguments in favour of and against CSR? Support your answer with instances.
What is the meaning of transparency in reporting and suggest how the application of this principle may contribute to better corporate governance?
Discuss the forces impacting on good governance and public service reform. Why has NPM delivered less in developing countries than in developed ones?
Describe the different functions of the management. How do these functions aid achieve organizational goals? Explain the different roles which managers should play according to Henry Mintzberg in orde
Explain carefully the flow of communication in the organizations. Identify and describe the communication problems which are commonly found in the organizations.
In the above case study discuss two techniques of dispute resolution that the parties can employ to resolve the dispute.
Discuss the four distinctive characteristics of services, and describe and explain them with reference to a service product such as a restaurant.
Critically describe the reluctance of employees towards empowerment. Using a service context of your choice, discuss and explain the benefits of empowerment and problems associated with the disempowe
Distinguish between variable measure of quality and attribute measure of quality. Support your answer by means of instances.
Examine and explain the four strategies of Corporate Governance which can be used to limit the excesses of Multinationals.
Describe and discuss the relationship between the expanding dominance of Multinationals and democratic governance. Illustrate the term Social Environment.
Explain the New Public Management principles which assist to transform public sector organisations in entrepreneurial agencies? Discuss and explain the effectiveness of New Performance Management Syst
Sustaining differentiation is the key to competitive advantage. Discuss the differentiation strategy in achieving competitive edge.
What are the two primary stages of risk management of a project? What are the four possible choices in allocating the risks of a project? Give a concise explanation of those four choices.