Element of the services marketing mix, Marketing Management

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Element of the services marketing mix

Q1. What do you mean by the term promotion mix?

Q2. Illustrate in brief the importance of the 4 P’s in marketing?

Q3. Illustrate the meaning of marketing environment?

Q4. Illustrate the significance of a brand name?

Q5. Describe the concept of customer satisfaction.

Q6. Illustrate any two functions performed by the channel intermediaries.

Q7. People are the most significant element of the services marketing mix. Do you agree? Comment on it.

Q8. Explain how does advertising distinct from publicity?

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Marketing Management: Element of the services marketing mix

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Marketing Management: Element of the services marketing mix

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