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cognitive dissonancein the late 1950s leon festinger proposed the theory of cognitive dissonance which is the inconsistency that someone might see
centralizationconcentrating decision making at a single point in the company makes the company more centralizedcentral bankcentral bank is the
causality and correlationoften there may be a connection among 2 events that is when event happens event b tends to happen however this does not
cash flow statementcash flow is a financial statement that summarizes an organizations sources and uses of cash over a specific period of period cash
capital structurethe common stock long-term debt preferred stock and retained earnings an organization maintains to finance its assets thus it can be
capital flightcapital by definition is very mobile and has become even more mobile in the age of instantaneous electronic transfers a term used to
capital budgetingcapital budgeting is the strategy for the purchase and management of long-term assets in organizations a capital budget is
capital asset pricing model capmpart of the huge capital market assumption that attempts to quantify investment risk under capm systematic risk is
affordability based pricing the affordability based pricing is relevant in regard of necessary commodities which meet
differentiated pricing -some of the firms charge different prices for the similar product in different zones areas of the market sometimes the
tender pricingbusiness firms are frequently required to fix the prices of their products on a tender basis it is more applicable to industrial
product line pricingwhenever a firm markets a variety of products grouped into appropriate product lines a particular possibility in pricing arises
competition oriented pricing competitive oriented pricing methods are regular in a competitive economy the methods in this category rest on
value pricing value pricing is a modern innovative and individual method of pricing value pricing rests on
cost based pricing under the cost based pricing different methods used are - mark up pricing absorption cost pricing target rate of
demand based pricing described methods belong to the category of demand market based pricing-1 what the traffic can bear pricing2 skimming pricing3
q explain the objectives of a firm seek in
q describe briefly the concept of pricing and the factors that influence pricingans price is all around us we pay rent for our apartment tuition
contents of marketing plansa executive summary amp table of contents the marketing plan should open with a deep summary of
product planning to perform the responsibilities the marketing managers follow a marketing process and the product
product differentiation product differentiation and product positioning are essential themes in the marketing strategy product differentiation is one
brand equity david aakar described brand equity as the exclusive set of brand assets and liabilities that is connected to a brand according to aakar
q describe various tasks in product line appraisalans company objectives influence product line length 1 objective is
q give main decision areas in packagingorpackaging amp labeling is an important part of product management howorshow the main
q describe various stages in new product developmentordescribe the steps in npd process ans the many stages in npd are-1 generating