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major factors influencing buying behaviour a consumers buying behaviour is influenced by cultural social personal and the psychological factors
model of the buyer behaviourthe straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model
importance of the study of the consumer behaviour in olden days the importance of consumers behaviour was not realized because it was sellers in the
buying motives motive is thus urge that moves or promote a person to some action motive is an effectual desire one to a definite action customers
characteristics of the consumer behaviour consumer behaviour or buyer behaviour is the process by which individuals decide whether what when from
consumer behaviour consumer buying behaviour refers to the buying behaviour of final consumers individuals and households who buy goods
procedure of the environmental analysisstep 1 assess the nature of the environment it is useful to take a view of the nature of the organizations
factors affecting environmental appraisal given the same environmental conditions no two strategies or two organizations would appraise the
role of the environment scanning in the organizations property used environmental scanning can help to ensure organizational success the specific
influence of environment1 opportunity an event in the environment that may be favourable to a company may be suitably
need of the environmental analysis the strategies that a company may adopt are influenced by the environment an organization cannot keep itself
approaches to environmental scanning1 systematic approach in this approach formats for various issues are developed and is
environmental scanning future is unpredictable but the marketer can obtain appraisals of what is most probable to monitor changes in the marketing
macro environment macro environment refers to those factors which are not concerned to the immediate environment these factors are external to the
micro environment micro environment refers to the companys immediate environment those environment factors that are in its proximity these factors
why analyze the marketing environment1 knowledge of the marketing environment is central of marketing management marketing
meaning of the marketing environment marketing activities of a business firm are affected by a large number of environment factors that surrounds the
concept of environment environment literally means the surroundings external objects influences or circumstances under which someone or something
marketing a value proposition in a marketing endeavour what the firm offers to the customer is not a mere physical product it offers a value
marketing is a value creating and value delivery process earlier we said that value creation value delivery is the main task of the marketing we can
customers mental process of judging value1 the customer assigns weight age for each benefit different benefits gain different
marketing and customer valuecreating and delivering better customer value is the only route by which firms implement the marketing concept customer
marketing management philosophies1 the production concept the production concept holds that consumers will favour products that
steps in the marketing management process1 setting marketing objectives the process of the marketing management starts with