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characteristic of marketing planning1 marketing planning is a formal and syatematic approach towards planning of all marketing activites product
steps in the marketing planning plans in a corporate set up two levels of planning are in practise1 comprehence or overall
contents of marketing plans or structure of marketing plans1 executive summary and table of contents the marketing plans
scope of the marketing planningthe planning for the marketing is an extension of sales forecasting beyond the point where the future course of events
importance of the marketing planning the importance of the marketing planning is clear from the following1 to offset future
element of marketing planning marketing planning involves setting of objectives and making plans for how these objectives can be achieved it involves
factors affecting marketing planning a large number of factors affect the long term marketing planning these factors can be grouped under four
difficulties in marketing planning we know that marketing planning is concerned with the identification of resources that are available and their
market strategymeaning amp definition marketing strategy of a firm is the complete and unbeatable plan or instrument designed specifically for
strategic marketing decisionsstrategic marketing decisions are primarily concerned with external rather than internal marketing problems of the firm
factors affecting overall marketing strategies1 competitors counter moves this differ with the various marketing inputs most
formulating the marketing strategyformulation of marketing strategy consists of two main steps1 selecting the target market2 positioning the offer3
sales force management as a general rule rural marketing involves more intensive personal selling effort compared to urban marketingrural marketing
channel management in rural market in rural distribution we need relatively longer chain distribution involving multiple channels as we have widely
company of the enterprise factors the choice of channel is also influenced by company characteristics such as its financial position size product mix
market factors or consumer factors the following market or supply characteristics influence the channel decisiona consumer or
factor affecting choice of channel of the distribution the best channel distribution is one of that works best in n the selected by the company the
channel - management decisions after a company has chosen alternative individual intermediaries must be selected trained motivated and
intensity of the distribution market coverage the nature and intensity of the competition in the industry will determine the distribution pattern
steps involved in designing a channel systemformulating the channel objective formulating the channel objectives is the first step in designing a
types of intermediaries1 sole selling agentmarketer when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable
channel levels the producer and the final customer are part of every channel we will use the number of intermediary levels to designate the length of
function of the channels of distribution or the role of middle man or intermediaries1 information middle men have a role in
channels of distributionmeaning and definition a major focus of channels of distribution is delivery it is only through distribution that public and
method of determining prices or setting price cost of the production of a product is the most important determinant of its price they may be many