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discuss construct validity and types of construct validityanswerconstruct validity addresses question of what construct or characteristic the scale
write a short note on fundamental properties of measurementanswerthere are four primary fundamental properties of measurement assignment distance
state advantages and disadvantages of quota samplingthese quotas are assigned in a way that there remains resemblance between quotas and populations
elucidate quota sampling quota sampling restricts the selection of sample by controlling the number of respondents by one or more criterion
determine the types of stratified random samplingthere are two kinds of stratified random sampling a proportionate stratified sampling b
explain stratified sampling in detailsanswerstratified sampling is a probability sampling technique that is distinguished by two-step procedure it
provide a short note highlighting major differences between nonprobability and probability sampling techniquesanswerprobability sampling is more
what are the benefits of survey methodssurvey methods provide several benefits there are numerous limitations also these limitations stem mostly from
explain why survey method is so popularsurvey method is popular for various reasons one of the major reasons is that data collection is a function of
write a short note on survey methodsanswersurvey methods tend to be mainstay of marketing research in general they tend to involve a structured
data collected through experimentation data collected through experimentation can provide much stronger evidence of effect and cause than can data
describe the term- experimentationexperimentation as a technique is normally used when conducting causal research there are two types of
what is causal designs causal research is most appropriate when research objectives include need to understand the reasons why certain market
difference between cohort analysis and longitudinal designthe major difference between cohort analysis and longitudinal design hence is the sample
discuss the difference between longitudinal and cross-sectional research designsanswer cross-sectional design is the most familiar and most common
what types of personal interviewing methods are used in marketing researchanswerpersonal interviewing methods used in marketing research are
what are the benefits of using projective techniques in comparison to focus groups and in-depth interviewsanswerprojective techniques have a major
elucidate the different types of exploratory research designsanswerexploratory research design includes many qualitative data collection techniques
why is qualitative research techniques called exploratory research by manyin recent years qualitative research has come to refer to selected research
what is the major difference between quantitative and qualitative research techniques one of the key aims of qualitative research is to gain
compare and contrast exploratory descriptive and causal research designsanswerobjective of exploratory design is to discover ideas and insights of
when converting management dilemma into research questions what issues should be considered and whyanswer a manager when faced with a dilemma is
explain in details the process of marketing researchanswer most marketing research involves attaining information from marketplace indirectly or
what are the limitations of marketing researchanswerthere are two main limitations of marketing researcha it cant provide decision directly marketing
justify problem identification and problem-solving research in details are these two categories of researches relatedanswer problem identification