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state the marketing communications toolsthere are five main marketing communications tools advertising sales promotion public relations direct
explain the marketing communications mix marketing communications mix comprises a set of tools disciplines which can be used in various combinations
give the example of marketing communicationsfor instance many organisations in airline industry have shifted their attention to the needs of travel
marketing communications marketing communications recognise the development of channel or trade marketing numerous organisations have moved away from
define about the corporate advertising many organisations recognise usefulness and significance of good public relations this is due to the high
what are the corporate strategy of stakeholdersa view which is becoming increasingly popular is that corporate strategy must be supported by the
what is the role of marketing communicationsit is possible to deduce that marketing communications are about promotion of both the organisation and
what is granular disintegration in dry climates a yet another mechanism operates much like frost action in this process the ground water is drawn
describe the freeze -thaw activityrepeated cycles of freezing and melting of water in rock called as freeze -thaw activity or frost action widen
definition concerns the cognitive responsethis refers to outcomes of the communication process and is a measure of whether a communication event has
marketing communications marketing communications have been used to convey product-related information to customer-based audiences today a range of
describe the one-way communicationby recognising different transactional and relationship needs of the target audience marketing communications can
determine in brief about marketing communications marketing communications are a management process through which an organisation engages with its
state about the audience-centred activitysome of these interpretations fail to draw out key issue which marketing communications provides added value
define the marketing communications strategies currently numerous definitions refer to an integrated perspective this view has gathered momentum over
explain in brief about relational communications orientationexplanationinformationand promotioncommunications are used to persuade people into
enumerate about the marketing communicationsorigin of many definitions rests with a promotional outlook where purpose was to use communications to
defining marketing communications there is no universal definition of marketing communications and there are many interpretations of the subject
determine the elements of the marketing mixpromotion is hence one of the elements of the marketing mix and is responsible for communication of the
what are the activities constitute the marketing mixcollectively the activities constitute the marketing mix -4ps as mccarthy 1960 originally
define the exchange processexchange process is developed and managed by researching consumer stakeholder needs identifying selecting and targeting
state the characteristics of communications within market exchanges communications are characterised by planning and formality relational exchanges
what are the complexity of the communicationsexchanges which organisations enter into require the formation of relationships though tenuous or strong
explain the uses of communication communication can be used for numerous additional reasons tasks of informing persuading and reinforcing and
illustrations of intangible satisfactionsillustrations of intangible satisfactions can be seen in social and psychological transactions involved