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describe in detail about sales promotion this refers to short-term and temporary incentives to purchase or induce trials of new goods tool
explain the term -personal selling you should have come across representatives of different companies knocking at your door and persuading you to buy
define the publicity - promotionthis is a non-paid process of generating wide range of communication to contribute a favourable attitude towards
state about the term - advertising advertising is the most usually used tool for informing the present and prospective consumers about the
explain in detail about the promotional activities it is hence a persuasive communication and also serves as a reminder a firm uses different
explain the term - promotionpromotion refers to process of informing and persuading the consumers to buy certain product by using this process
explain about the middlemen consideration if right kind of middlemen having necessary experience contacts financial strength and integrity are
illustrate about the nature of the companya firm having enough financial resources can afford to its own a distribution force and retail outlet both
state the nature of product - choice of distribution channel nature of the product considerably affects choice of channel of distribution in case
describe in detail about the nature of market there are several aspects of market which determine choice of channel of distribution say for instance
factors affecting the choice of distribution channelchoice of an appropriate distribution channel is very significant as pricing as well as promotion
state the types of channels of distributiongenerally we dont buy goods directly from the producers producersmanufacturers usually use services of one
describe the functions of channel of distributionsprincipally a channel of distribution performs the below functionsa it helps in establishing a
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state the term- channels of distributionyou are aware that when a manufacturer of a product is located at one place its consumers are located at
enumerate about the objective based pricingthis method is applicable to introduction of new innovative products if at introductory stage of the
illustrate about the demand based pricingat times prices are determined by the demand for product under this method without paying much attention to
what is competition based pricingin case of products where market is highly competitive and there is negligible difference in quality of competing
determine the cost based pricingunder this method price of product is fixed by adding the amount of desired profit margin to the cost of product if a
state the methods of price fixationmethods of fixing price can be broadly divided into the subsequent categories1 cost based pricing2 competition
name the factors affecting pricing decisionsa costb demandc competitiond marketing objectivese government
state the government regulation - pricing decisions prices of some basic products are regulated by government under the essential commodities act for
what are the marketing objectives - pricing decisions a firm may have different marketing objectives like maximisation of profit maximisation of
determine about the competition- pricing decisionsprice charged by the competitor for similar product is a significant determinant of price a
state about the demand - pricing decisions demand also affects the price in a big way when there is limited supply of a product and demand is