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state the size and geographic dispersionof target audiencefinal characteristic concerns the size and geographic dispersion of target audience a
what are the credibility factorspublic relations scores heavily on credibility factors this is as receivers perceive the third party as unbiased and
what media are availabe for advertisersthere is a great variety of media available to advertisers every media type for instance television radio
describe about the sales promotion tooladvertising and sales promotion are tools which allow for a high level of control by the sponsor while public
financial resources control is also a function of financial power or we can say that if an organisation is prepared to pay a third party to transmit
advertising and sales promotionadvertising and sales promotion allow for a high level of control over the message from design to transmission
message control control over the message is essential to ensure that intended message is transmitted to and received by the target audience moreover
selection criteria of every toolkey criteria governing an organisations selection and use of every tool are1 degree of control required over the
state about the network marketing organisationsreaders are encouraged to see the elements of mix as a set of complementary ingredients each drawing
effectiveness of the promotional tools every element of promotions mix has different capacities to communicate and to achieve different objectives
primary grouping of direct marketing4cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion
communication mix is changingno longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication this
how internet is beneficial for marketing communicationthe internet is a distribution channel and communication medium which enables consumers and
explain about the direct-response mediain many cases direct-response media like direct mail magazine inserts and television and print advertisements
give the example of direct marketingfor instance charges for packing and delivery need to be incorporated product may also need to be altered or
explain in detail about the direct marketingdirect marketing seeks to target individual customers with intention of delivering personalised messages
what is direct marketinggrowing utilisation of direct marketing by organisations over recent years has been significant it signals a shift in focus
state the term- public relations public relations is the art and social science of analysing trends predicting their consequences counselling
define about the personal selling toolthis tool differs from previous two in that although it still lacks relative credibility and control degree of
what is personal selling personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities
explain about the sales promotion sales promotion comprises numerous marketing techniques which are often used tactically to provide added value to
determine the flexibility of advertising toolflexibility of this tool is good since it can be used to communicate with a national audience or a
advertising advertising is a non-personal form of mass communication which offers a high degree of control to those responsible for the design and
above the line and below the line communicationwhat has happened hence is that the promotional mix has developed such that original emphasis on
give the example of marketing communications mix for instance there has been a dramatic rise in the use of direct-response media as direct marketing