What are the benefits of survey methods
Survey methods provide several benefits, there are numerous limitations also. These limitations stem mostly from respondent errors, instrument development and response bias. Developing accurate survey instruments is a tough task and at times is time consuming. Moreover, because of instrument measurement being structured in nature, in-depth and detailed data structures as gathered in exploratory research can't be collected. One of the key problems with survey methods is to determine whether respondents are responding truthfully or not. There is little crosschecking and flexibility available in comparison to exploratory designs. There is additionally a possibility of misinterpretations of data results and employment of inappropriate statistical analysis procedure.