Describe the functions of channel of distributions
Principally a channel of distribution performs the below functions:
(a) It helps in establishing a regular contact with customers and provides them necessary information relating to the goods.
(b) It provides the facility for inspection of goods by consumers at convenient points to make their choice.
(c) It facilitates transfer of ownership as well as the delivery of goods.
(d) It helps in financing by giving credit facility.
(e) It assists provision of after sales services, if necessary.
(f) It assumes all risks connected with carrying out distribution function.