illustrate about the nature of the companya firm, Marketing Management

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illustrate about the nature of the companya firm

Illustrate about the Nature of the Company

A firm having enough financial resources can afford to its own a distribution force and retail outlet, both. However most business firms prefer not to create their own distribution channel and concentrate on manufacturing. Firms who wish to control the distribution network prefer a shorter channel.

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Marketing Management: illustrate about the nature of the companya firm

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Marketing Management: illustrate about the nature of the companya firm

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