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Do you think that open source e-commerce applications are the best solution in the market today? Why or why not?
Research and apply the content from a minimum of three recent articles about the use of the Shopping Cart. Produce a research paper (APA Format) discussing your viewpoint on the topic and refer to t
Two unrelated companies are starting to plan for their respective implementations of an e-business solution.
Find examples of each of the categories of e-commerce: B2B, B2C, P2P, and C2B. For each of the examples found, describe the levels of interactivity and customization on the Web site.
Identify and discuss ways in which public policy regulations may provide both opportunities and constraints in the e-commerce industry.
Include in a discussion of the four infrastructures, the role of Internet regulations such as copyright infringement, and regulators such as the FCC and SEC, and how these components affect e-commer
Outlines of the chosen international organization within the context of the E-business area. Describes the type of E-business model the company uses
Describe the differences between brick-and-mortar and e-commerce with regard to security, fulfillment, and payment. Provide examples.
Problem: Explain how the Internet might be an advantage in marketing as it relates to any technological product of choice. Address the following components of e-marketing:
Problem: Select an e-commerce website. How would you analyze the opportunity attractiveness using unconstrained opportunity, segment interaction, growth rate, market size, and profitability factors?
Problem 1: What new B2B e-commerce activities are firms adding to their infrastructure and why? Problem 2: With B2B, why is it important to know your customer and your market?
Give examples of more than one MNE that relied on global supply chain as outsourcing in terms of logistics, packaging, or shipment for example.
What is the importance of online revenue contribution in defining an e-business strategy? What are SMART objectives?
Evaluate the benefits and drawbacks of both B2B (business-to-Business) and B2C (Business-to-Consumer) E-Business. Which holds the greatest promise for the immediate future? Explain your rationale.
Problem: Prepare a report about marks and Spencer's e-business strategy. Consider the following elements in your study:
Consider the seven-step process to assess market opportunity. Analyze the steps of the branding process with a well-known e-commerce site.
Prepare a list of important security issues in ecommerce and prioritize them (at least 5 items) and justify your answer. Examples are: Physical security, Encryption, etc.
List and describe what you consider to be the key elements of a marketing plan. Does a firm need to worry about developing a written plan?
Problem: Do you think the outcome for Boo.com would have been different if they focused on a domestic market?
The aspects of organizational management depicted in Table 1 tend to focus on aspects of change and the transactional aspects of managing change within the realm of e-commerce, virtual team collabor
These countries are apparently primed for the firm's executive leadership development programs and are willing to pay handsomely for highly effective training.
1) A detailed description of the company (Columbia) and 2) Resources that can be used in the marketing analysis.
Name three ways online advertising networks have improved on, or added to, traditional offline marketing techniques.
Problem: Analyze google's ecommerce program and compare to Ebay's ecommerce program.
Explain how you might use VCA, RBV, and SWOT analyses to get a better sense of what might be a firm's key building blocks for a successful strategy.