Components of e-marketing


Problem: Explain how the Internet might be an advantage in marketing as it relates to any technological product of choice.

Address the following components of e-marketing:

1) Web development

  • Placement
  • Merchandise and audience size
  • Presentation - online customer service
  • Payment
  • Security
  • Fulfillment
  • Four infrastructures of e-commerce

2) Online and brick-and-mortar business model comparisons

  • Value propositions
  • Online offering
  • Resource system

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Business Management: Components of e-marketing
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