Analyze google ecommerce program
Problem: Analyze google's ecommerce program and compare to Ebay's ecommerce program.
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Problem 1. List at least 5 potential benefits of B2B e-commerce. Problem 2. Explain the difference between a horizontal market and a vertical market.
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What pricing strategy turned out to be deadly for many e-commerce ventures during the early days of e-commerce? Why?
1) A detailed description of the company (Columbia) and 2) Resources that can be used in the marketing analysis.
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