Brick-and-mortar and e-commerce
Problem: Describe the differences between brick-and-mortar and e-commerce with regard to security, fulfillment, and payment. Provide examples.
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Discuss Polo Ralph Lauren Corporation in the context of the forces considered when performing an environmental scan.
Problem 1: What new B2B e-commerce activities are firms adding to their infrastructure and why? Problem 2: With B2B, why is it important to know your customer and your market?
Problem: Select an e-commerce website. How would you analyze the opportunity attractiveness using unconstrained opportunity, segment interaction, growth rate, market size, and profitability factors?
Problem: Explain how the Internet might be an advantage in marketing as it relates to any technological product of choice. Address the following components of e-marketing:
Describe the differences between brick-and-mortar and e-commerce with regard to security, fulfillment, and payment. Provide examples.
Visit the Ritz Camera website at www.ritzcamera.com. What presentation factors does the company consider? Choose another e-commerce website with which you are familiar.
Outlines of the chosen international organization within the context of the E-business area. Describes the type of E-business model the company uses
Include in a discussion of the four infrastructures, the role of Internet regulations such as copyright infringement, and regulators such as the FCC and SEC, and how these components affect e-commerce business practices.
Identify and discuss ways in which public policy regulations may provide both opportunities and constraints in the e-commerce industry.
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